Rada Advertising Partners With EMERGE International to Launch Brand Assessment Tool
Rada Advertising, Inc., a full-service recruitment communications agency, announced today it has partnered with EMERGE International, organizational culture experts, to launch the Brand Enhancer an online employment brand and cultural assessment tool to clients nationwide.
Chicago, IL (PRWEB) February 14, 2007
Rada Advertising, Inc., a full-service recruitment communications agency, announced today it has partnered with EMERGE International, organizational culture experts, to launch the Brand Enhancer an online employment brand and cultural assessment tool to clients nationwide.
EMERGE International is a consultancy specializing in organizational cultural assessments and transformation using validated assessment tools. Rada Advertising's professionals are Employment Branding experts. "You can't have an effective employment brand without understanding a company's current culture," says Chloé Rada, Director of Strategic Marketing and Product Development at Rada Advertising. Together, Rada and EMERGE developed Brand Enhancer to help companies assess their current culture and employment brand in order to re-align and re-focus employment branding efforts. "By deploying the Brand Enhancer, companies understand who they are and who they are not so they can attract and retain the right employees and repel the ones who just won't fit. This is critical when measuring the ROI of recruitment and retention programs," said Lizz Pellet, CEO of EMERGE International.
In November 2006, Rada and EMERGE first partnered to conduct an Employment Branding study. The study gathered information from close to 100 employers about their impressions of employment branding, its importance at their company, efforts executed, dollars allocated for branding and metrics used to track success. " We found that 81% of the companies agreed that culture assessment would allow them to understand gaps that that may exist between what they are and what they desire to be as it relates to retention and recruitment," said Lizz Pellet, CEO of EMERGE International. "The results of the study proved what we believed - understanding your company's culture is a key step in the employment branding process."
To receive a complimentary copy of the survey results and white paper, please go to: http://www. emergeinternational. com/content/ebs. html (http://www. emergeinternational. com/content/ebs. html)
Brand Enhancer uses EMERGE International's proven cultural assessment methodology, measures seven dimensions of organization culture and employment branding. The Brand Enhancer collects both quantitative and qualitative data. The quantitative results of Brand Enhancer are immediately available in a comprehensive report that is both descriptive and prescriptive. The final report also provides implications to your business and recommendations for "raising the bar". Lizz Pellet explains, "We are taking this to market with a "survey twice for one low price" approach. This will be a significant added value to the client. The first assessment determines the current culture and identity and the second assessment a year later tracks progress and/or improvement."
About Rada Advertising, Inc.
Rada Advertising, founded in 1973, is a full-service recruitment communications agency with competencies in advanced recruitment communications practices and technologies. Rada provides value-added services designed to help companies attract qualified candidates for employment opportunities. For more information, visit www. rada-advertising. com.
About EMERGE International
EMERGE International, founded in 1996 is a consultancy firm dedicated to assisting leaders in assessing, diagnosing and transforming their organization's culture. Utilizing a validated Internet based cultural assessment tool, the Cultural Health Indicator, their systemic approach for evaluating organizational culture and providing long-term solutions positions EMERGE International as the leader in the cultural assessment and organizational change process. For more information about EMERGE International, visit www. emergeinternational. com
For more information, please contact:
Chloé Rada, Rada Advertising
Chicago, IL
800.336.7232 x468
Lizz Pellet, EMERGE International
Huntington Beach, CA
480.595.9874
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